Welcome To Latino Entrepreneur

"LATINO ENTREPRENEUR BULLETIN" DELIVERS

TARGET MARKET

There are 29.3 million Hispanics in the U.S. or over 10% of the nation’s population. Hispanics are well on
their way to becoming the nation’s largest minority group and they are projected to reach 42 million by the
year 2010. It is projected that by the year 2040, one in four people residing in the U. S. will be of Hispanic
descent. By 2050, the Hispanic population is expected to exceed 60 million. The Hispanic mean age is 26
compared to 34 for the non-Hispanic population. Approximately 43% of the U.S. Hispanic population falls
into the middle-class definition of household income of more than $30.0 and the upper end households with
income of over $50.0 grew between 1986 and 1994. It’s estimated nearly 20% of all Hispanic households
have income of more than $56.0 in 1996. Hispanic buying power has increased 56% in the past nine years
and consumer base is expected to control purchasing power of $477 billion as of the year 2000. 80% of their
house-holds are considered "families." They have strong religious, language, and traditional values. They
are loyal consumers and still have a strong work ethic. Currently there are nearly 1.3 million
Hispanic-owned businesses in the United States, generating over 200 million in annual gross receipts.

OHIO’S HISPANICS

According to the Plain Dealer article of 9/15/99—Ohio Hispanics grew by 28.2 % from the 1990 census and
now number approximately 180,000. By end of the year 2000, there will be 200,000 Hispanics in Ohio. Many
argue that with the census undercount Hispanics already surpass the 200,000. There are approximately
65,000 to 75,000 Hispanics in the Northcoast area (including Toledo, Lorain, Elyria, and Cleveland). Currently
Hispanics are arriving in Geneva, Painesville, and in the Lake County area.

There are approximately 5000 Hispanic-owned businesses in Ohio. Does that explain why a local monthly
business magazine has started a quarterly minority business insert; why a local business newspaper is
highlighting minority businesses; and why other major Cleveland publications are waking—up" to the fact
that the minority market also includes Hispanics. HISPANICS ARE CONSUMERS, BUSINESS OWNERS, AND
EXCELLENT EMPLOYEES.

The LATINO ENTREPRENEUR BULLETIN delivers the Hispanic market without the cost of advertising to all the
other markets (minority or major) and DOES NOT lose sight of your "target market."

Experience

The publisher, Rafael Reyez Davila has approximately 25 years in advertising; the last eleven years as
owner of a Hispanic market specialist ad agency and 14 years as CFO of a $45 million local 4A major
consumer agency (local office of a national $360 million ad agency.) He has been very active in the Hispanic
community, serving on several local organizations’ boards and founded the Hispanic Athletes Network, a
non-profit school dropout prevention and anti-drug program.

Cost Comparison Effectiveness

1) A Cleveland weekly business newspaper format, smallest size ad 18 inch (3 col. x 6) one time cost is
$1,386.00.

2) A Cleveland monthly business magazine format, smallest size ad, 1/6 page (2 1/2" x 4 7/8") one time
cost is $950.00.

3) The LATINO ENTREPRENEUR BULLETIN monthly newsletter LARGEST size ad FULL PAGE (10" x 8"). one time
cost is $600.00.