Seminars

THE POWER OF THE U. S. HISPANIC MARKET

Hispanics compromise over 10 percent of the nation’s population and are well on their way to
becoming the nation’s largest minority group by the year 2010. It is projected that by the year
2040, one in four people residing in the U.S. will be of Hispanic descent. By 2050, the Hispanic
population is expected to exceed 60 million. The Hispanic population median age is 26
compared to 34 for non-Hispanics. Over 50 % of U.S. residents who speak a second language
speak Spanish and 89% of Hispanics speak Spanish at home.

Currently there are nearly 1.3 million Hispanic owned businesses in United States, generating
over 200 million in annual gross receipts. Hispanic buying power has increased 56% in the past
nine years and consumer base is expected to control of purchasing power of $477 billion by the
end the of the millennium.

HISPANIC MARKET HIGHLIGHTS

1) there are 29.3 million Hispanics in the U.S. over 10% of the U.S. population

2) by 2010, U.S. Hispanic population is projected to go to reach 42 million and become the
largest minority group.

3) Hispanics represent $350 billion in purchasing power and this number is expected to rise to
$477 billion by the end of the millennium.

4) The Hispanic market in the U.S. is compromised of 5 major groups Mexican, Puerto Ricans,
Cubans, Central Americans, and South Americans.

5) Approximately 43% of the U.S Hispanic population falls into middle-class definition of
household incomes of more than $30.0 and the upper end households with income of over
$50.0 grew between l986 and 1994. It’s estimated nearly 20% of all Hispanic households have
incomes of more than $56.0 in 1996.

6) Growth of the middle-class implies more than just bigger numbers. Political participation,
education levels, investment planning, and consumption patterns all change when a population
passes a certain income per household. The community develops infrastructure, the proverbial
"backbone of society." It also indicates the Hispanic market is growing in sophistication.

OHIO’S HISPANICS

According to the Plain Dealer article of 9/15/99-Ohio Hispanics grew by 28.2% from the 1990
census and now number 179,054. By the year 2000, there will be 200,000 Hispanics in Ohio.
Many argue that with the census undercount , Hispanics already surpass the 200,000. Ohio
Hispanic population breaks down as follows:

Mexicans are 42%, Puerto Ricans are 35%, and all other Hispanics make up the remaining
24%.

Ohio’s Hispanic Entrepreneurs have grown from 3000 in 1990 to 5000 in 1998.

Ohio exports to Mexico grew 40% from 1997 to 1998. The relationship between Ohio and
Mexico is significant and growing more important .Ohio ranks seventh in the U.S. in exports to
Mexico. This still-controversial NAFTA a comprehensive free-trade agreement among the U.S.,
Mexico and Canada that took effect January 1994 has been good for Ohio. Ohio exports to
Mexico tripled from $500 million in 1993 to $1.5 billion in 1998. NAFTA also has been good for
Mexico, helping to improve the economy and to make businesses more productive and
competitive. Last year, Mexico’s economy grew 4.8% while many other Latin American
economies shrank.

THE HISPANIC HAS ARRIVED